2015 — Onegear is the logical progression of Cologne’s SORE Bikes Store. With a lot of empathy and expert knowledge the shop realizes the wishes of fixed-gear and single-speed fans since 2009. The product range is growing steadily, the service is genuine and a distribution was the next step in the right direction.

Onegear is filling gap on the bike market that fixed-gear fanatics are waiting for since years. Offering in-depth knowledge from professionals of the scene and high-level customer service developed with business professionals it’s seeking to personalize online shopping experience.

After sessions of market research the site’s structure was developed using participatory design approaches involving the company’s founder and employees. The UI was built upon an existing strato shop. During the process brief user testing rounds insured productive development.



In cooperation with Onegear.